A CSR strategy can change a company’s identity

It is interesting to think about whether CSR reporting is more reliable if it is made transparent on a company´s website, as a section in a annual report or communicated through any type of social media. Please tell my your opinion.


By Kjartan Sigurdsson, writing from Stormsalen in Horsens, Denmark

It is interesting to examine how organisations develop and implement a corporate social responsibility (CSR) strategy, especially if CSR is regarded as a value proposition at the core of the business model and executed to grow the business in a sustainable way.

There are some basic elements that may affect sustainability strategies in companies. One initiative is a CSR strategy, a strategy that is widely used when organisations want to find a way to label, for example, their concern for the environment, how they treat their employees and society as a whole. This interest in finding ways to label their social responsibility may include issuing social reports as part of the annual report, providing information on the company website or through different kinds of media and social media.

One of the important expected benefits to be gained from CSR is the…

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